Buoyed by rising oral healthcare awareness across the Asia Pacific (APAC), the global oral care market has displayed remarkable growth, boasting a substantial Compound Annual Growth Rate (CAGR) of 7.7%. This growth has propelled the market from $41.33 billion in 2022 to a remarkable $44.51 billion in 2023.
This surge comes at a time when the world is grappling with the complexities introduced by the ongoing Russia-Ukraine war, further complicating the global economic recovery efforts in the wake of the COVID-19 pandemic. Economic sanctions, fluctuating commodity prices, and supply chain disruptions resulting from the war have contributed to inflation across various sectors and affected global markets.
Expansive Oral Care Market
The oral care market encompasses not only the sale of tooth-whitening products and denture care materials but also includes the value of services provided by dental care providers. Forecasts indicate that this growth trajectory will persist, with the market projected to reach a substantial value of $58.56 billion by 2027, maintaining a CAGR of 7.1%.
Recognising the critical role of oral care in overall health, the market offers an array of products, including toothpaste, mouthwash, teeth whitening agents, dental floss, toothbrushes, and orthodontic wax. These products address various aspects of oral hygiene, contributing to infection prevention and the maintenance of optimal oral health.
Asia-Pacific Leads the Way
In 2022, the Asia-Pacific region claimed the title of the largest oral care market. The market’s reach spans across Asia-Pacific, Western Europe, Eastern Europe, North America, South America, and the Middle East and Africa.
As awareness regarding the impact of dental health on overall well-being grows, the market gathers momentum. Contributors to oral diseases, such as sugar consumption, tobacco and alcohol use, and inadequate oral hygiene, are now widely recognised, particularly in the APAC region.
Technological advancements, particularly in Computer-Assisted Design/Computer-Assisted Manufacture (CAD/CAM) technology, have revolutionised the oral care landscape. This technology facilitates design processes through computer-based software, and Computer-Assisted Manufacture (CAM) automates production using computer-controlled equipment. CAD/CAM technology streamlines processes such as tooth preparation, imaging, and in-house crown manufacturing, improving efficiency and patient experiences.
For instance, Planmeca, a renowned dental imaging and CAD/CAM equipment manufacturer, introduced the PlanmecaPlanMill 35 in February 2022, a pivotal component of the Planmeca FIT CAD/CAM system, offering efficient dental restoration procedures.
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