BLACKPINK’s Lisa Partners with DENTISTE’

Global Superstar Draws Thousands to Bangkok Fan Event

Thai-born global phenomenon Lisa Manobal, known worldwide as a member of BLACKPINK, has embarked on a significant partnership with premium oral care brand DENTISTE’ in a move that marks a major milestone for both parties. The collaboration was unveiled at a massive fan meetup in Bangkok, drawing over 7,000 attendees to witness Lisa’s first solo fan event in her home country.

Strategic Partnership Aims for Global Market Expansion

The collaboration represents a strategic move for DENTISTE’ as it seeks to establish itself as a premium global player in the oral care industry. Pharmacist Dr. Sangsuk Pithayanukul, CEO of Siam Health Group Co., Ltd., emphasized the significance of the partnership, stating, “Lisa’s confident smile is a powerful form of Thai soft power that captivates millions globally.” The executive highlighted how Lisa’s influence would help introduce their innovative premium products to a worldwide audience.

Campaign Success and Future Growth Plans

The partnership has already demonstrated remarkable success, reaching an audience of over 200 million people globally. DENTISTE’, which currently operates in more than 20 countries, has outlined ambitious expansion plans for 2025, targeting new markets across northeast Asia, Europe, and the Americas. The brand’s portfolio includes a comprehensive range of premium and natural oral care products, developed in collaboration with dental professionals.

Fan Experience and Event Highlights

The “DENTISTE’ x LISA Exclusive After Party” provided fans with unprecedented access to their idol. The event featured various interactive elements, including a sound check attendance opportunity, personal conversations with Lisa, and a Q&A session. Fans also participated in photo opportunities and an autograph session, creating what the organizers described as a night of “unforgettable moments, confident smiles, and inspiring energy.”

Product Innovation and Market Leadership

DENTISTE’ has established itself as a pioneer in premium breath care toothpaste and non-rinse toothpaste innovations. Dr. Sangsuk noted the company’s commitment to expansion, stating, “We plan to leverage Lisa’s massive international appeal to strengthen our presence as a global dental innovator across Asia and beyond.” The brand’s current product line encompasses toothpaste, mouthwash, toothbrushes, and mouth spray, all positioned in the premium segment of the oral care market.