Email marketing ideas for dentists

Why email marketing? Dentists need to market their services to stay ahead of the competition. Emails are a great way to reach out to potential patients. When done correctly, email marketing can help dentists stay in touch with their patients, promote new services and products, and keep patients up-to-date on special offers.

There are a number of ways to create email marketing content that will appeal to dentists’ patients. For example, dentists can send weekly or monthly newsletters that highlight new services, products, or patient stories.

However, when you’re just starting out, it can feel a little daunting. You may not know where to begin. If this is you, no worries! Keep reading for some of our tips and tricks for an easier and more effective email marketing strategy.

Create content relevant to your subscribers

Segment your list

List segmentation allows you to target specific groups within your database based on certain criteria such as location, gender, age group, etc. Every patient is different, so it only makes sense that no template will be one size fits all. That’s why to have successful email marketing campaigns it’s always important to sort your patients based on interests.

Dentists who use this method have found it helpful for targeting different types of customers. Rather than having a million unread emails sitting in their spam folder, the dentist can send targeted messages directly to those individuals whose interests match up with what they have written about, resulting in higher click-through rates.

It also helps to keep people from getting annoyed about being sent irrelevant spam mail because if someone doesn’t want to receive them anymore, they will unsubscribe!

Personalize messages

In addition to sending out targeted email blasts, you may wish to personalize each message by including information like the recipient’s name to give it that more personal touch.

In an age where adding automated names to emails is as easy as a few clicks, businesses that don’t come off as cold and even lazy, which are definitely not the kinds of impressions you want to be sending your patients. There is also email software available that offers a dynamic content service, allowing you to customize certain elements depending on the intended recipient.

Research by one such software Campaign Monitor has shown that the success rate of email marketing can be increased by up to 760 percent through personalization.

Incentivize subscribers

If there’s any way for you to reward your existing customers, do it! It may seem like a no-brainer but if you’ve ever tried doing this before, then you know how hard it can actually be.

It’s important that these emails don’t feel like spam – they need to have value for both the patient and yourself. If there’s nothing in it for your patients, they’re not even going to open your emails, so give them a reason to! 

When it comes to dental email marketing, it’s all about how you can persuade people that your emails are worth reading. You could offer incentives for signing up, such as free consultations or discounted treatments if they sign up by a specific date. 

Or maybe you want to incentivize those who are already on board? Maybe you’ll send out emails with exclusive deals for people who refer their friends/family members. You get the idea.

Everyone likes getting discounts and freebies, so make use of that fact!

What should I include in my dental email marketing?

Send monthly newsletters

A great way to keep in touch with current and past patients is to send them a monthly newsletter. This can include information about new services, special offers, or just general news about the practice.

Sending consistent, monthly updates to patients is a good way to remain relevant and increase retention rates. You can also consider adding colorful visuals and providing educational content to make your newsletters share-friendly.

Promote special events

Have a special event coming up? Promote it with emails! This is a great way to get people excited about what’s going on at the practice. Are you planning a whitening month? An open consultation day? A free gift bag giveaway? Send out your list of dates and times and let everyone know how they can be part of something big happening soon.

It also gives you an opportunity to alert your existing patients of upcoming appointments that are important to them. Do they have an active maintenance appointment scheduled soon? If so, it would be a great idea to send them a quick reminder!

Automate as much as possible

Realistically speaking, it’s impossible to be writing out emails for every one of your subscribers. Dentists are busy people! They have no time to be writing unique marketing emails for each patient. So automate as many things as you possibly can.

For example: set up an autoresponder that sends a message whenever one of your patients subscribes to be part of your email list. Or if they just set an appointment, automatically follow up with them after. When you’re using an email marketing service, the possibilities really are endless.

If you’re not yet using an autoresponder service like MailChimp, ConstantContact, etc. then I recommend that you start looking into one. It will save you so much time in the long run.

Remember, dental email marketing is meant to help your business, not hinder it. Make it easier for yourself!

Conclusion

Simply put, dental email marketing is a great way to connect with potential and current patients. It allows dentists to stay in touch with their patients, share news and special offers.

By using the ideas provided in this article, you can create email campaigns that are sure to engage your patients and help you grow your dental practice.

Don’t forget, there are many ways to use email marketing to connect with your target audience, so be creative and experiment until you find what works best for you!