Growing Awareness of Oral Health Drives India’s Mouthwash Market

INDIA: India’s mouthwash market is poised for remarkable growth, according to latest research figures provided by Technavio, a global technology research and advisory company. 

With estimates suggesting it will increase by USD 158.15 million from 2021 to 2026, achieving a remarkable Compound Annual Growth Rate (CAGR) of 15.68%, the company released key market insights shedding light on factors driving this expansion.

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Major Factors Driving Growth 

The surge in awareness about oral health is a major driver propelling the growth of India’s mouthwash market. As consumers become more conscious of the importance of oral care, mouthwash products are gaining popularity. They are becoming an integral part of secondary oral care, complementing primary care products like toothbrushes and toothpaste. 

Manufacturers are actively promoting the significance of mouthwash in oral hygiene routines, reinforcing its role in protecting against germs and other oral-related issues. This increased awareness, fostered by companies, dental service providers, and associations, is anticipated to boost mouthwash sales in India, thereby fuelling market growth.

The mouthwash market in India is competitive, characterised by vendors vying for a larger market share. While established players leverage economies of scale and technological advancements, new entrants have opportunities to disrupt the market. However, manufacturing complexities and high production costs present challenges for vendors.

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Leading companies in India’s mouthwash market include 3M Co., Amway Corp., Church and Dwight Co. Inc., Colgate-Palmolive Co., GlaxoSmithKline Plc, Johnson and Johnson Inc., Koninklijke Philips NV, Reckitt Benckiser Group Plc, The Procter and Gamble Co., and Unilever Group.

Market Segmentation

The market is segmented by distribution channel (offline and online) and mouthwash type (alcohol-based and alcohol-free). Notably, the offline segment is projected to witness substantial growth during the forecast period. Companies are expanding their offline operations, reaching diverse consumer segments across different geographic regions. Retail channels in various cities and regions are contributing to consumer familiarity with mouthwash products, thus driving their value sales.

For comprehensive insights and detailed market analysis, interested parties can refer to the sample report by Technavio.