Heartland Dental Launches “Masters and Mentors” Initiative

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USA: Heartland Dental, the largest dental support organization (DSO) in the United States, has initiated a new brand campaign focused on professional development and mentorship within the dental industry. The campaign, titled “Masters and Mentors,” aligns with the organization’s core mission of supporting dental professionals in their career advancement.

Foundation in Doctor-Led Philosophy

The initiative builds upon the foundational philosophy established by Dr. Rick Workman, Heartland Dental’s founder and executive chairman, who emphasizes the importance of peer-to-peer development. As Pat Bauer, CEO of Heartland Dental, explains: “The Masters and Mentors campaign exemplifies our mission to help dental professionals grow as clinicians and leaders, shaping the future of the dental industry. It’s about building strong leaders who can serve as mentors and deliver comprehensive, top-tier care for their patients.”

Leadership Perspectives and Program Features

Dr. William Bloink, a founding partner of Heartland Dental, provides insight into the campaign’s significance: “Doctors need to stay at the forefront of advancements in dentistry to provide exceptional care and lead their teams effectively. This campaign is a testament to the power of mentorship and continuous learning. By sharing our experiences, we can inspire others to achieve their professional goals and continue to elevate the standard of care in their supported practices.”

Implementation and Resources

The campaign incorporates various educational components, including video testimonials from supported doctors and hygienists who share their professional development experiences. These resources cover various aspects of dental practice, from clinical expertise development to the integration of modern technologies such as artificial intelligence.

Organizational Context

Heartland Dental’s extensive network encompasses over 3,000 doctors across more than 1,750 locations in 39 states and the District of Columbia. The organization, majority-owned by investment firm KKR, provides non-clinical administrative support services to dental practices throughout its network. The Masters and Mentors campaign materials are currently accessible through Heartland Dental’s website and social media platforms.