Henry Schein Expands CRITERION Brand to Include Head-to-Toe PPE

Henry Schein, Inc., a global provider of healthcare solutions, has announced the expansion of its CRITERION® brand to incorporate a comprehensive line of personal protective equipment (PPE). The expanded range will include protective eyewear, face masks, and other accessories, offering dental professionals a complete head-to-toe solution.

Streamlining PPE Purchasing Process

According to a press release, CRITERION, established in 2003, has experienced steady growth as a reliable provider of high-quality and cost-effective gloves for healthcare professionals worldwide. To streamline the purchasing process for dental and medical practices, Henry Schein has decided to consolidate all its PPE products, including MaximaTM Masks, Maxi-GardTM Masks, Jackets, Lab Coats, and Protective Eyewear, under the CRITERION brand. 

Furthermore, the updated CRITERION brand will feature new packaging, prominently displaying essential information such as product color and size on the box. Despite the changes in name and packaging, the product’s quality remains consistent, says the company.

Henry Schein Presenting on Integrated Digital Dentistry and Oral Health Solutions at IDS 2023

Improving the Customer Experience 

CRITERION is a key component of Henry Schein‘s global brand portfolio, which is dedicated to delivering reliable quality for healthcare professionals. This expansion hopes to provide dental professionals with a convenient and trusted source for all their PPE needs, enabling them to maintain high standards of safety in their practices.

In a statement, Mike Nelson, Vice President of Global Own Brand Strategy and Management at Henry Schein, emphasized the company’s commitment to enhancing the customer experience. 

“We at Henry Schein are continuously working to improve the customer experience, which is why we updated the CRITERION brand to help simplify the PPE purchasing process while maintaining the quality of our products that healthcare professionals have come to rely on,” said Nelson.