LISTERINE® Launches New Mouthwash to Combat Singapore’s Rising Cavity Rates

SINGAPORE: Cavities remain a critical public health concern in Singapore, affecting nearly 90% of adults, according to a recent study. This troubling statistic has driven LISTERINE®, the global leader in mouthwash, to introduce a new product: LISTERINE® Total Care Cavity Protect Mild Taste. Launched on 10 September 2024, the product aims to improve cavity protection with an innovative formula that caters to consumers seeking both effectiveness and taste.

The Importance of Cavity Prevention

Oral hygiene practices such as regular brushing and flossing are essential, but they are not enough to fully prevent the formation of cavities. Cavities develop when plaque bacteria produce acids that erode tooth enamel, leading to small holes in the teeth. With the rising consumption of sugary treats in Singapore, including desserts, this issue is becoming more pronounced.

LISTERINE®’s new mouthwash addresses this growing concern by offering a solution for those who enjoy sweet treats while maintaining their oral health. The product is specifically designed to protect teeth from cavities while being enjoyable enough for daily use.

Cutting-Edge Formula for Enhanced Protection

LISTERINE® Total Care Cavity Protect Mild Taste offers a unique blend of essential oils, fluoride, and xylitol, providing an extra layer of protection against cavities. Its zero-alcohol formula, enhanced with Rapid Fusion Technology, increases fluoride uptake by up to 18%, which helps deliver seven times more cavity protection compared to brushing with toothpaste alone.

The mild black ice mint flavour has been carefully developed to overcome the common complaint about mouthwash taste, making it more appealing for regular use. In addition to cavity protection, the product is designed to reach hard-to-reach areas in the mouth, effectively killing 99.9% of germs that cause bad breath, plaque, and gum problems.

Celebrating the Launch with Sweet Surprises

To celebrate the release of the new mouthwash, LISTERINE® has teamed up with local lifestyle brand Tasty Toastys for a unique promotion. Customers who purchase $18 worth of LISTERINE® products between 5 September and 30 October 2024 will receive a limited-edition mystery plush toast inspired by beloved local flavours, such as Blueberry Ice Gems, Salted Egg, Chicken Floss, and Kopi Kaya. These exclusive plush toys will be available at major retailers, including Fairprice, Watsons, Guardian, Shopee, and Lazada.

This collaboration aims to make the process of adopting better oral hygiene habits more enjoyable, particularly for those with a penchant for sugary treats.

Commitment to Sustainability

LISTERINE® is also making strides towards sustainability with the launch of this new product. The Total Care Cavity Protect bottles are made with 30% recycled plastic and are designed to be easily recycled, featuring washable adhesive labels. As part of its parent company Kenvue’s Healthy Lives Mission, LISTERINE® is committed to reducing the use of virgin plastic in its packaging by 50% by 2030.

This environmental pledge demonstrates the company’s broader efforts to support the health of both consumers and the planet, aligning with a growing demand for eco-friendly products in the marketplace.

A Fresh Approach to Oral Health

LISTERINE® Total Care Cavity Protect Mild Taste offers a refreshing solution to a widespread oral health problem. With its advanced formula, appealing taste, and commitment to sustainability, the product provides consumers in Singapore with an effective way to protect their teeth while indulging in their favourite sweets.