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ZuluIndia: Illusion Dental Lab, a prominent player in the Indian dental treatment market, has recently appointed actress Madhuri Dixit Nene as the brand ambassador for their latest offering, Illusion Zirconia.
The company has shifted its focus towards providing Zirconia Crowns and Bridges under the Illusion Zirconia brand, utilizing zirconium dioxide, a strong and biocompatible ceramic material.
Replacing Teeth with Dental Prosthetics
Zirconia Bridges and Crowns are used to repair missing teeth and rotting or damaged teeth, respectively. Because of their resilience and longevity, these dental prosthesis have become more and more popular in recent years. Illusion Dental Lab aims to educate patients about the benefits of these dental prosthetics and eliminate any misconceptions about their effectiveness.
“We have introduced Illusion Zirconia to raise awareness among consumers about Zirconia crowns and bridges for dental treatments.” said Sameer Merchant, CEO of Illusion Aligners & Illusion Dental Lab.
Representing Illusion Zircona’s Philosophy
Choosing Madhuri Dixit Nene as the brand ambassador for Illusion Zirconia, according to Merchant, was based on relatability, recall, and relevancy because she epitomizes the same philosophy of bearing unmatched beauty with a long-standing career in the industry.
“As adults require a dental crown and bridge treatment more than children or teenagers, the choice of Madhuri Dixit Nene as the brand ambassador for Illusion Zirconia was based on relatability, recall and relevance,” said Merchant.
“She defines the same tangent of thoughts of carrying unmatched beauty with a long-sustained career in the industry.”
Madhuri Dixit Nene expressed her excitement about being associated with Illusion Dental Lab and their latest product, the Illusion Zirconia Crowns and Bridges.
“Everyone deserves a flawless smile. Illusion Dental Lab is one of the trusted and renowned names in dental treatments. Their latest launch, Illusion Zirconia Crowns and Bridges, is like the icing on the cake.” said Madhuri Dixit.
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