Philips Sonicare leverages Spotify for toothbrushing

Sonic toothbrush brand, Philips Sonicare, is enlisting the customized playlist of the Spotify audio platform to help motivate users to carry out their two minutes twice-a-day toothbrushing routine.

Available on the microsite philipssonicare.withspotify.com, the online service is said to deliver Spotfiy users a custom playlist based on their listening habits – songs that will supposedly motivate them to follow their daily oral hygiene regime.

Microsite experience

“Whether it’s a workout, getting ready in the morning or your daily toothbrushing ritual, an extra two minutes for self-care can boost your confidence and make you shine,” said Brett Bardsley, Senior Director of Marketing for Philips Sonicare.

“We all have those songs that can push us forward and make us feel unstoppable, and with Spotify we wanted to bring that to people in their everyday routines. We want people to feel that same sense of accomplishment with using our toothbrushes.”

The new microsite experience also offers a chance for Philips Sonicare users to win three months free of Spotify Premium.

Motivational playlist

Visitors to the microsite will be prompted to identify the moments where they need some extra motivation, such as a morning commute or a tough workout.

Based on a single song and personalized user data, Spotify will share a completely customized, curated playlist with this information and listener habits to their Spotify library.

Ideally, you can time the duration of your toothbrushing session with the Philips Sonicare 4100 sonic toothbrush, that comes equipped with a two-minute SmarTimer.

The Philips Sonicare 4100 comes equipped with a two-minute SmarTimer to ensure proper brush time and a Quadpacer to signal when to move to the next section of the mouth, for a whole mouth clean.

After building a custom playlist, users can enter for a chance to win three months free subscription of Spotify Premium and receive 15% off a Philips product on Philips.com. The sweepstake runs through November 30, 2022.

About Philips Sonicare

The Philips Sonicare 4100 is said to remove up to 5X more plaque than a manual toothbrush and is equipped with technology like the two-minute SmarTimer to ensure proper brush time.

All Philips Sonicare electric toothbrushes are designed with unique technology to help get the most out of the dental professional-recommended two-minute brushing cycle.

About Spotify

Launched in 2008, Spotify is a popular audio streaming subscription service with 433m users, including 188m subscribers, across 183 markets. The platform allows users to discover, manage and share over 80 million tracks, including more than 4 million podcast titles, for free.

Users may upgrade to Spotify Premium to access exclusive features, including improved sound quality and an ad-free music listening experience.