Roland DGA and Straumann USA Forge Strategic Partnership

Two distinguished entities in the dental industry, Roland DGA’s DGSHAPE Americas Dental Business Group and Straumann USA, have united their strengths in a collaborative effort to enrich the dental market with premium restorative solutions. 

This strategic partnership aims to combine the excellence of Straumann’s implant solutions with DGSHAPE’s DWX Dental Milling Solutions, presenting an opportunity to deliver world-class, comprehensive restorative solutions. As part of the collaboration, Straumann USA will extend its distribution to include Roland DGA’s advanced DGSHAPE DWX mills across the United States and Canada.

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Shared Values, Common Goals

Built on shared values and common goals, the collaboration is poised to bring substantial benefits to both Roland DGA and Straumann USA. It is anticipated to drive increased revenue and foster innovation, emphasizing a commitment to enhancing the workflow and quality of restorative and implant solutions for dental professionals.

Lisa Aguirre, Roland DGA’s dental marketing manager, stated, “The Roland DGA and Straumann alliance will enhance the workflow and quality of restorative and implant solutions for dental professionals.”

Both Roland DGA and Straumann are committed to technological innovation and share a dedication to acquiring and retaining top-tier human talent in the dental industry. With a focus on providing products that effectively address the needs of labs and clinicians, the collaboration aims to better oral health globally.

Pioneering Digital Advancements

Entering the partnership at a time when digital advancements are transforming the dental industry, the collaboration is aligned with the ongoing revolution in restorative dentistry driven by computer-aided design and manufacturing (CAD/CAM) technologies. 

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The accuracy and efficiency brought about by intraoral scanners, 3D imaging, and CAD/CAM technologies in restorations such as crowns, bridges, and dentures are driving this revolutionary trend.

Lisa Aguirre emphasized, “Our partnership combines the branding leverage and the reputations of both companies to expand market awareness, reach, and adoption for the advancement of the dental community.” The initiative encompasses product-based and communications-based efforts to foster the growth of digital dental workflows and processes.

About Roland DGA Corporation and DGSHAPE Americas

Roland DGA Corporation serves as the marketing, sales, distribution, and service arm for Roland DG Corporation and DGSHAPE in North and South America. DGSHAPE Americas is dedicated to the DGSHAPE line of products, renowned as a market leader in dental milling machines.

About the Straumann Group

The Straumann Group is a global leader in tooth replacement and orthodontic solutions, uniting international brands known for excellence, innovation, and quality in replacement, corrective, and digital dentistry. The Group collaborates with clinics, institutes, and universities worldwide to research, develop, manufacture, and supply dental implants, instruments, CADCAM prosthetics, orthodontic aligners, biomaterials, and digital solutions.

Headquartered in Basel, Switzerland, the Straumann Group employs more than 10,400 people worldwide and operates in over 100 countries.