Align Technology offers up to $300K in research funds

Align Technology announced it is offering up to US$300,000 in international research funding in the fields…

Third Stage of the 4Cs: Consultation Phase (Part 3)

The fundamental science and psychology about why people buy, when they buy, and what needs to…

My 4Cs theory for the Invisalign buying cycle (Part 1)

UK-based dentist and CEO of Aligner Alchemy, Dr Bhavin Bhatt, explains how his 4Cs theory can…