Colgate Total® Collaborates with Actress Ashley Tisdale to Promote Honest Dental Care

USA: Colgate Total® has initiated the “Totally Honest” campaign, encouraging individuals to be candid about their oral care habits during dental checkups. Recognising that dental anxiety is a common concern, Colgate aims to create a safe environment for people to discuss topics like flossing, sugar intake, and toothbrush replacement with their dental professionals. 

In a recent survey, 82% of respondents admitted to lying to their dentists, with over half (54%) confessing to doing so somewhat frequently.

Understanding that plaque is the root cause of various oral health issues, including bad breath, cavities, and gingivitis, Colgate introduces the Total® Plaque Pro-Release toothpaste. 

By incorporating this innovative toothpaste into their daily routines, consumers can effectively reduce and prevent plaque bacteria between dental visits, leading to increased confidence and transparency during their appointments.

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Celebrity Endorsement from Ashley Tisdale

Actress, singer, entrepreneur, and mom Ashley Tisdale has partnered with Colgate to share her experiences with dental anxiety and her journey towards embracing honest dental care. 

Tisdale emphasises the importance of proactive oral health and expresses her trust in Colgate Total® Plaque Pro-Release to effectively address dental concerns and maintain oral health.

To celebrate the “Totally Honest” initiative, Colgate will host a vibrant pop-up event at the Flatiron Plaza in New York City on August 8th and 9th. Attendees will have the opportunity to anonymously confess the lies they’ve told their dentists and receive a complimentary sample of Colgate Total® Plaque Pro-Release. Participants can also enter for a chance to win a year’s supply of the toothpaste and a $400 gift card (equivalent to two dental checkups).

Empowering Confidence in Dental Visits

Salma Kaddouri, Integrated Marketing and Communications Lead at Colgate-Palmolive, stresses the company’s commitment to increasing people’s confidence during dental visits. Colgate Total® Plaque Pro-Release, developed by Colgate scientists, offers significant reductions in harmful plaque bacteria and provides long-lasting 24-hour antibacterial protection.

Consumers can experience the power of Colgate Total® Plaque Pro-Release by looking for the Whitening and Fresh Mint variants at leading retailers nationwide, including Amazon, Walmart, and CVS. The toothpaste is available with a suggested retail price of $7.99.

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About Colgate-Palmolive

Colgate-Palmolive Company is dedicated to reimagining a healthier future for people, pets, and the planet. The company, known for brands such as Colgate, Palmolive, and Tom’s of Maine, operates in over 200 countries and is committed to sustainability and community wellbeing.

The “Totally Honest” campaign by Colgate Total® serves as a reminder of the importance of candid communication with dental professionals, leading to improved oral health and overall wellbeing.