BIOLASE Launches New E-commerce Site for Dental Practitioners

BIOLASE, a leading company in the dental laser industry, has launched a new e-commerce website for its US customers. The website, store.biolase.com, provides a modern shopping experience for dental practitioners, allowing them to quickly locate and purchase products according to their needs.

The new website offers unique features that enhance the user experience, such as collections that help customers refine their search criteria by procedure, laser type, or dental specialty. 

Additionally, customers can link their business bank account to their BIOLASE store account and subscribe to items they buy regularly. The site also suggests popular items based on search history as customers browse or complete their purchases.

Quarterly highlights

Every quarter, the BIOLASE store website will spotlight a different BIOLASE dentist, along with helpful tips for some of their favourite procedures. This will allow more customers to learn about the additional capabilities of their laser and the best tips available for each treatment and procedure.

According to Steven Sandor, Chief Operating Officer of BIOLASE, the new website is expected to generate increased adoption of their laser platform by making it easier to identify the variety of procedural applications the laser can be used for. 

The improved online shopping experience is expected to increase momentum and help laser dentistry become the gold standard of care, as stated by John Beaver, President and CEO of BIOLASE.

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About BIOLASE

BIOLASE is a medical device company that develops, manufactures, markets, and sells laser systems in dentistry and medicine. Their products are designed to advance the practice of dentistry and medicine for patients and healthcare professionals.