CURAPROX unveils Omni-Channel Retail Strategy in US market

CURAPROX, a holistic oral health solutions provider, has unveiled its omni-channel retail strategy aimed at bolstering its position in the thriving United States oral care market.

Having celebrated its 50th anniversary just last year, CURAPROX has already established itself as a market leader in several European nations. The brand is renowned for its premium Swiss quality, aesthetically pleasing designs, and widespread endorsement by dental professionals across the globe. 

CURAPROX offers a comprehensive portfolio, encompassing interdental brushes, dental floss, toothpaste, manual, and power toothbrushes, all designed and manufactured in Switzerland. In the United States, CURAPROX has predominantly reached consumers through dental professionals, its dedicated online shop (curaprox.us), and e-commerce giant Amazon. 

Riding the Growth Wave in Oral Care

The oral care market has been on a remarkable growth trajectory in recent years, with expectations of reaching a substantial $51.37 billion by 2030. This significant growth is driven by a heightened awareness of the importance of oral health and hygiene. While this market has traditionally been dominated by large brands, it has also witnessed the emergence of new players and startups eager to leave their mark. CURAPROX, with its worldwide recognition, possesses the agility of a startup brand in the US market and can make nimble marketing moves to match its larger competitors.

Oral rinse of the future

Steffen Mueller, the Managing Director for the USA, who brings extensive experience from global brands such as Philips, Gillette, and L’Oreal, expressed the brand’s strong commitment to expanding its retail presence in the US. He envisions CURAPROX entering a phase of substantial omni-channel growth, with a focus on making their premium oral care products more accessible to consumers across the United States.

Commitment to Oral Health Education

CURAPROX places a strong emphasis on oral health education. The brand has developed a proprietary training method known as iTop, an individualized trained oral care prophylaxis program, which is a unique offering within the industry. This hands-on training empowers consumers through education delivered by dental professionals, enriching their oral healthcare routines. CURAPROX recognizes that educating consumers and providing accurate information are pivotal in transforming consumer behavior towards improved oral health.

Shannon M. Nanne, RDH, and Director of Professional Relations and Education at Curaden USA, emphasized the brand’s commitment to education and improved access to high-quality oral care. She stated, “Improving oral health is a shared mission, and one that CURAPROX can capitalize on as we reach more consumers through retail. Our commitment to education and better access to high-quality oral care is at the heart of our strategy.”

CURAPROX’s new omni-channel strategy is set to enhance consumer accessibility to their premium oral care products. The brand is venturing into brick-and-mortar stores, ensuring that consumers can easily access and experience the excellence of CURAPROX’s oral care offerings firsthand. 

About CURAPROX

CURAPROX, a product brand of Curaden, has been the provider for premium Swiss oral care products since 1972. Founded on the principle that oral health encompasses more than just white teeth and fresh breath, Curaden collaborates closely with dental professionals to develop CURAPROX products.