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ZuluLONDON: In the latest update from The Business Research Company, the global mouthwash market is projected to reach $9.88 billion by 2027, with a Compound Annual Growth Rate (CAGR) of 6.9%, as indicated in TBRC’s Mouthwash Global Market Report for 2023.
Factors Driving Market Expansion
The growth of the mouthwash market can be attributed to the increasing prevalence of dental issues. North America is expected to lead in terms of mouthwash market share. Key players in this market include Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, Reckitt Benckiser, Hindustan Unilever Ltd., 3M Co, Church & Dwight Co Inc., Henkel AG & Co KGaA, Kao Corporation, Procter & Gamble Co, Amway Corp, Lion Corporation, Royal Philips NV, SmartMouth Oral Health Laboratories, and Caldwell Consumer Health LLC.
Market Segmentation
The mouthwash market is segmented by various factors, including type, flavor, sales channels, end-users, and geography. The types of mouthwash include therapeutic, cosmetic, anti-septic, and other types.
Flavours include active salt, mint, fresh tea, and other flavours. Sales channels encompass modern trade, departmental stores, drug stores, online stores, and others. End-users comprise households, hospitals, and dental clinics. Geographically, the market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East, and Africa.
Read: Mouthwash Global Market Report.
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