Global Teeth Whitening Market to Reach $3.74 Bn by 2030

The global professional teeth whitening market is on track for steady expansion, with its value expected to rise from $2.69 billion in 2024 to $3.74 billion by 2030. This growth reflects a compound annual growth rate (CAGR) of 5.65%, according to the “Professional Teeth Whitening Market – Focused Insights 2025-2030” report published by Research and Markets. The report highlights that advancements in dental technologies and increasing consumer interest in aesthetic dental solutions are key factors driving this upward trend.

The report notes that companies are investing heavily in research to develop faster and safer whitening solutions. For instance, products like Zoom! Whitening and Flash Whitening have gained traction due to their use of high-concentration hydrogen peroxide gels combined with LED lights, which enhance treatment efficacy. These innovations cater to a growing demand for professional treatments that deliver noticeable results.

Key Market Segments and Trends

By Product

Whitening gels and kits dominate the market, accounting for 62% of the total share. This segment’s popularity stems from its ability to meet consumer demand for convenient yet effective aesthetic dental solutions.

By Procedure

Light-activated whitening is the fastest-growing segment, with a projected CAGR of 5.93%. The segment benefits from ongoing technological advancements, including the integration of laser and LED-based systems that improve both speed and safety.

By End-User

Dental clinics remain the primary providers of professional teeth whitening services. Their prominence is attributed to the expertise and personalized care they offer, ensuring safe and tailored treatments for patients.

By Geography

Europe leads the market with a 31% share, driven by heightened awareness of dental aesthetics and a strong preference for cosmetic dentistry. This regional dominance underscores the cultural emphasis on maintaining a polished appearance.

Challenges Facing the Industry

Despite its growth prospects, the professional teeth whitening market faces challenges from the rising popularity of home-based alternatives. Affordable and accessible options such as whitening strips, gels, and LED kits are increasingly marketed as comparable to in-office treatments. Social media influencers and online platforms have further amplified this trend, encouraging consumers to explore DIY solutions.

Recent Industry Developments

Several strategic moves have been made recently to strengthen market positions. Ultradent Products acquired a majority stake in i-dental, aiming to expand its global footprint and enhance its whitening product portfolio. Similarly, DenMat Holdings acquired Den-Shur to broaden its range of professional dental offerings. Meanwhile, Colgate-Palmolive entered the natural oral care space by acquiring Hello Products, signaling a shift toward eco-friendly and sustainable solutions.