Illusion Aligners Launches FLX Aligners made with iTRACK Material

India: Illusion Aligners, a dental aligners company headquartered in India, launched the Illusion Aligners FLX earlier this year. This new aligner has reportedly captured the attention of dental professionals due to the introduction of a triple-layered material called iTRACK. 

According to a press release, this material offers nearly three times more efficiency and reliability in achieving desired results. Illusion Aligners aims to address concerns regarding multitasking aligner materials with this new material, providing a solution that reportedly works seamlessly to enhance teeth alignment.

iTRACK Material with Shape Memory

Illusion Aligners describes iTRACK as an innovative, intuitive, and intelligent material. This unique substance is said to possess self-capability and intelligence, allowing it to effortlessly perform its designated tasks, says the company. The FLX aligners derive their name from the material’s ultra-flexible nature. 

Illusion Aligners claims to have endowed iTRACK with a remarkable 150% shape memory effect, ensuring a glove-like fit on the teeth regardless of the duration and frequency of aligner usage. FLX aligners reportedly provide maximum patient comfort through a sandwiched layer design and a self-dependent material. 

Innovative Approach to Promotion

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The product’s launch in April 2023 featured a unique approach—a special video that connected various yoga poses to specific product features. This creative and engaging approach highlights the unexpected relationship between dental aligners and yoga.

Coinciding with the celebration of International Yoga Day on June 21st, which emphasizes fitness, health, and flexibility, Illusion Aligners FLX aligners aim to provide enhanced flexibility to achieve healthy and radiant smiles. Just as yoga tones and shapes the body by aligning the mind, body, and soul, FLX aligners ensure precise alignment of crooked and gapped teeth with three times the speed, says Illusion Aligners. 

BFF Campaign to Empower Smiles

The Illusion Aligners team has also launched a BFF campaign, gaining popularity on Instagram. This campaign encourages best friends to provide feedback on each other’s strengths and weaknesses, steering conversations toward the importance of a beautiful smile. 

Additionally, the company plans to launch a YOGA campaign targeting Gen Z, urging them to embrace flexibility and confidence by using FLX aligners.

Kareena Kapoor Khan as Brand Ambassador 

Renowned actress Kareena Kapoor Khan proudly serves as the brand ambassador for Illusion Aligners, perfectly embodying the brand’s top-notch, promising, and beautiful image, says a press release. The company strives to ensure the happiness of both dentists and their patients, following a simple motto that drives their efforts.

As Illusion Aligners introduces FLX aligners with the iTRACK material, the company eagerly anticipates the positive impact this innovation is expected to have on achieving optimal teeth alignment and promoting healthy smiles worldwide.

Click here for more information on the Illusion Aligners FLX by Illusion Aligners.