#4D6D88_Small Cover_March-April 2024 DRA Journal

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Implant Direct Launches the Simply Iconic Implant System

Envista Holdings Corporation‘s Implant Direct operating company has launched a new implant system called Simply Iconic. The product is designed for use in surgical and digital workflows, with early user feedback reportedly praising its surgical versatility and value price point. 

Expansive Range of Implant Diameters 

The implant system boasts an expansive range of implant diameters with two prosthetic platforms for surgical versatility and restorative ease. According to a press release by Implant Direct, it is optimized for esthetic areas and designed for subcrestal placement with reduced hard tissue manipulation.


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Implant Direct and Benny Fernandez, a business executive from Envista, are working together in their aim to make Simply Iconic the #1 dental implant in the world. The packaging supports both one-stage and two-stage surgeries and includes a color-coded cover screw and a 5mm concave-profile healing collar for surgical efficiency.


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“Next-generation Implant System”

According to Benny Fernandez, “Implant Direct is very proud to offer this next-generation implant system, which was developed with the clinician and patient in mind. With Simply Iconic, we are introducing a solution that offers excellent primary stability, a full range of diameters, and two prosthetic platforms to meet the needs of our clinicians and their patients.”

The Simply Iconic implant system’s key features include a 12° conical hex connection/interface, a straight or tapered implant body design, a color-coded platform shift, coronal micro-threads, SBM blasted surface, and progressively deeper buttress threads for increased BIC. These features enable equi- or subcrestal placement for surgical adaptability.

Click here for more information on the Simply Iconic Implant System from Implant Direct

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