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ZuluIndia: Indian cricketers Yuzvendra Chahal and Harbhajan Singh have partnered with makeO toothsi for their #SmileKaChampion campaign. The brand, which offers smile makeovers with a lifestyle twist, has collaborated with cricket before, including brand ambassadors Virat Kohli and Anushka Sharma, and partnerships with IPL teams and Ranveer Singh’s movie ’83’.
Easy Wear and Removal
Chahal features in a reel wearing makeO toothsi clear aligners, demonstrating how simple and easy the procedure to put on and remove them is. He advises, “Champions don’t confuse people, they keep things simple and easy, like me and my makeO toothsi clear aligners.”
The brand aims to offer expert-backed, tech-forward innovations that make their clear aligners easy to wear, remove, and continue daily activities without hindrance.
Characteristics of a Champion
The #SmileKaChampion campaign is intended to be humorous for the Indian audience with trending reels of cricket legends showing off what factor makes them a Champion. Harbhajan Singh, affectionately known as Bhajji, also joined the campaign to define the characteristics of a true Champion.
“It’s true what they say, leave it to the experts, that’s what makes them a champion” said Bhajji. “An expert in fixing the gaps in your misaligned teeth, makeO toothsi is backed by 100+ orthodontists & dentists and is US FDA-cleared.”
The campaign hopes to eliminate the fear associated with dental treatments. As the brand continues to explore innovative methods to embody their fun persona, they aim to partner with more cricket champions to further redefine the concept of a true Champion.
Click here to check out the videos by Yuzvendra Chahal and Harbhajan Singh.
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