Japan: Invisalign Japan (a Japanese subsidiary of Align Technology) and Morita, a Japanese dental equipment trading company, have agreed to a basic distributor agreement for the iTero™ scanner and the Invisalign Go™, a mouthpiece type orthodontic device in Japan.
Improving Invisalign Japan’s Sales and Service Capabilities
Starting May 8, 2023, Morita will become a sales agent for these products. This agreement is expected to improve Invisalign Japan’s sales and service capabilities in Japan by utilizing Morita’s sales network and customer contact points, and also to strengthen Morita’s lineup of digital devices in the field of orthodontics. With the addition of iTero and Invisalign Go to the products they handle, Morita aims to expand the solutions it can provide to customers.
The Japanese government’s announcement last year that it will implement universal dental checkups and the increasing number of patients visiting for orthodontics suggest growing awareness about dental health and dental treatment in Japan. This agreement is expected to contribute to the expansion of new markets and the development of dental care in the country.
About iTero and Invisalign Go
The iTero Element, the intraoral scanner being sold through this agreement, is part of the advanced Align digital workflow and features excellent visualization capabilities for improved patient communication. By using the iTero element, dentists can make appropriate clinical diagnoses, and patients are expected to gain a deeper understanding of their own oral conditions and the treatment options proposed by dentists.
Invisalign Go is a simplified aligner aligner designed for general dentists and intended to be used for orthodontic treatment such as relatively mild malocclusion cases and front tooth movement before prosthetic treatment.
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About Invisalign Japan Co., Ltd.
Invisalign Japan Co., Ltd. is a subsidiary of Align Technology, Inc., a leading company in the development, design, manufacturing, and sales of clear aligner orthodontic device. The Invisalign System utilizes advanced 3D imaging technology, the iTero intraoral scanner, and exocad CAD/CAM software, and has treated over 14.5 million patients globally.
With more than 230,000 dentist customers worldwide, Invisalign has access to a global consumer market of 500 million people, and offers digital orthodontic and restorative workflows that improve clinical efficiency. The Align Digital Platform integrates proprietary technology and services, connecting patients and consumers, orthodontists, and the general public. Invisalign provides a seamless end-to-end solution for dentists, labs, and partners, and is dedicated to promoting the evolution of digital dental treatment.
About Morita Corporation
Morita Corporation, founded in 1916, is a trading company specializing in dentistry that celebrated its 100th anniversary in 2016. The company promotes creative product development with group companies and partner companies, such as in the development of the world’s first horizontal medical system in which the patient lies down and the dentist sits for treatment.
Morita Corporation has expanded globally by exporting not only domestically but also overseas, delivering high-quality products and services to dental care sites. They are actively working on innovative AI and Big Data research in their MDSC (Morita Digital Solution Center) facility based in Osaka. They also established the “Dental Plaza Tokyo”, a next-generation experience-based complex facility that will include MDSC (Tokyo) and XR content, working to create a better medical environment for both dental professionals and patients.
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