Product: Liquid Core Smile Gum

The Liquid Core Gum Company has released the Liquid Core Smile Gum, which the company says “offers a just-brushed clean mouth after meals, or when brushing isn’t convenient”.

The after-meals chewing gum features activated charcoal and hydroxyapatite, a fluoride alternative. According to the company, the gum contains ingredients that are clinically proven to strengthen tooth enamel and improve oral health.

As part of the Liquid Core Health & Wellness Collection, Liquid Core SMILE is marketed as chewing gum suitable for anyone trying to maintain an oral health regimen. Its lifestyle-based campaign touts the ability of the gum to deliver a clean mouth on the go – after meals, coffee, or a glass of red wine. 

The launch date of the healthy confectionary coincided with National Smile Month, a campaign focused on the benefits of good oral health.

“With Liquid Core SMILE we developed a functional gum that delivers oral health benefits, which was a departure from our typical approach,” said Troy Widgery, Founder and CEO of Liquid Core.

“In the Liquid Core Lab we normally formulate with functional ingredients to offer a whole-body efficacy, whereas with Liquid Core Smile, we focused solely on oral health.”

Studies show that the active ingredients in Liquid Core Smile exhibits oral benefits such as plaque and bacteria reduction. The activated charcoal also helps to remove stains from teeth, the company claims.

The Liquid Core gum starts out white. As the activated charcoal releases, coating the teeth and gums, it turns dark gray where the gum can continue to clean the teeth and gums.

“Liquid Core Smile is the time-saving, portable solution for a healthier mouth,” said Scott Schaible, Liquid Core’s COO.

“Every brand we launch, and every idea we consider at Liquid Core is designed to empower people’s lives and help them perform better.”

The Liquid Core Gum Company manufactures liquid-centre health and wellness chewing gums at its factory in Denver, Colorado USA. Liquid Core SMILE Gum is part of the Liquid Core® Health & Wellness Collection.

Click here for more information on the Liquid Core Smile Gum.