Ormco Launches Treatment Coordinator Program and Connective Portal for Orthodontic Practice

Ormco, an orthodontic manufacturer, has unveiled its new Treatment Coordinator (TC) Program and online Connective Portal. 

This new program and portal, focused exclusively on the needs of the TC role, highlight Ormco’s commitment to its orthodontic partners and the growth of their businesses. The launch follows Ormco’s recent brand refresh and new tagline, “Driving the future of orthodontics, together.”

Eric Conley, President of Ormco, expressed his enthusiasm for the launch, stating, “We are thrilled to introduce the very first Treatment Coordinator Program of its kind, which recognizes the unique and critical role played by TCs in converting patient consultations into active starts and ensuring a positive treatment experience. We are just getting started and look forward to receiving input from TCs as we continue to develop this exciting program.”

Tailored to TCs

The Treatment Coordinator Program and Connective Portal offered by Ormco provide a range of exclusive benefits tailored specifically to TCs. These include:

• TC-specific product training courses and materials to enhance skills and build confidence
• Tools and materials categorized by product to facilitate increased patient conversions
• A community platform for TCs to stay connected with Ormco news and fellow Treatment Coordinators
• Easy access to Ormco’s marketing materials and product resources

TCs play a crucial role in helping potential patients make informed decisions about their treatment goals and lifestyle. Recognizing the complexity of this task, Ormco has launched this dedicated program and site to support TCs with the necessary tools and materials. 

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Increasing Patient Conversion Skills

The aim is to assist TCs in explaining treatment options to prospective patients and parents, thereby increasing confidence in patient conversion skills and knowledge of Ormco’s product portfolio. The TC Connective Portal features consultation tools and materials, such as patient presentations, videos, and communication tools for Damon Ultima™, Spark™ Clear Aligners, and Symetri™ Clear aesthetic braces.

Dr Todd Bovenizer, a practicing orthodontist, praised the development of the program, stating, “The inspiration for this program came directly from Ormco Treatment Coordinators, making it exclusively designed for TCs. Ormco consistently invests in people and their businesses, providing not only best-in-class products and training programs but also value-added initiatives that contribute to the growth of my employees and my practice.”

Driving the Future of Orthodontics

Ormco‘s introduction of the Treatment Coordinator Program and Connective Portal aligns with its ongoing commitment to driving the future of orthodontics. The company continually invests in doctor-inspired innovations, boasting a portfolio of more than 1000 patents worldwide. With an annual investment of millions of dollars in Research & Development, Ormco ensures that its products remain responsive to the evolving needs of orthodontists and patients alike, says a press release.

Additionally, as part of the Envista family of companies, Ormco provides doctors with DEXIS™ IS scanning solutions and Metrex™ infection prevention solutions. With a range of innovations encompassing wire and bracket systems, clear aligners, light accelerated technologies, 2D and 3D imaging, infection prevention, custom appliances, and more, Ormco equips doctors with the tools they need to enhance patients’ smiles and embrace the future of orthodontics.