Ross Communications Group Release Virtual Dental Team for Product Feedback

Ross Communications Group, a brand marketing agency, has introduced a new virtual focus group called the Virtual Dental Team (VDT) to obtain and evaluate insights from practicing dental team members. The VDT aims to ensure increased adoption and sales of dental products and services by involving unbiased influencers, users, and purchasers in the review of marketing messaging and materials before the launch.

Customisable Team to Suit Different Needs

Customizable and scalable, the VDT can be comprised of any combination of dental team members, including clinicians, owners, hygienists, dental assistants, office managers, front desk personnel, and dental students. As a virtual focus group, clients only pay for the essential participants they need to ensure product development and introduction success, without the higher costs that tend to be associated with traditional focus groups.

Mark Ross, President of Ross Communications Group and Founder of the Virtual Dental Team, emphasized the importance of obtaining and evaluating potential end-user insights to ensure a successful dental industry launch or re-brand. 

“VDT is a virtual, customizable, and scalable focus group that will benefit any sized dental company planning to launch or re-brand its product or service,” said Ross.

Reviewing and Developing Branding

The VDT can be used for reviewing current branding efforts or the development of a brand new program or product launch. Clients can gain valuable insights on brand messaging, product workflow impact, product design, software functionality and GUI, email messaging, social media messaging, sales support materials, company and product identity, product or service pricing, and DSO Management review of potential practice acquisitions.

Michael Ventriello, Owner and Founder of Ventriello Communications, and Dr Margaret Scarlett, President and CEO of Scarlett Consulting International, are on the VDT advisory board. Ventriello and Scarlett stated that the VDT can help dental marketers put acquiring “voice of customer” insights at the top of their go-to-market plans to ensure higher adoption rates and increased sales.

According to Ross Communications Group, the VDT offers a more cost-effective, faster, and unbiased alternative to traditional focus groups. As Ross stated, “My clients often wonder why they don’t involve their prospects and customers directly in their decision-making more often. VDT can save client’s money in their marketing efforts and pay for itself.”

Click here for more information on Virtual Dental Team by Ross Communications Group.