Teeth Whitening Market Expected to Grow by $1.16 Billion by 2027

According to Technavio, the teeth whitening market is projected to expand by USD 1.16 billion between 2022 and 2027. The market’s growth trajectory is expected to maintain a steady CAGR of 4.96% during this forecast period. 

The primary driver of this growth is the increasing awareness among consumers regarding the significance of dental aesthetics and oral hygiene. Nevertheless, the high cost associated with teeth whitening procedures may pose a challenge to market expansion. The market encompasses various product categories such as whitening toothpaste, whitening strips, and others, along with different distribution channels, and is divided across geographical regions.

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Whitening Toothpaste Gains Prominence

Among the product categories, whitening toothpaste is set to experience substantial growth during the forecast period. Whitening toothpaste manufacturers are innovating by offering tartar protection and additional benefits alongside teeth whitening. 

Furthermore, the convenience of purchasing these products online has contributed to their accessibility. Compared to other teeth whitening options, whitening toothpaste offers cost-effectiveness, attracting a larger consumer base. Consequently, the whitening toothpaste market is expected to maintain robust growth, driven by its high penetration rate and affordability.

APAC Leads Market Expansion

Geographically, the teeth whitening market’s most significant growth is expected in the Asia-Pacific (APAC) region. APAC is forecasted to contribute 34% of the global market’s growth, with China playing a pivotal role in driving the regional market. The growth rate in APAC is expected to outpace that of other regions, attributed to economic growth, increased disposable income, changing lifestyles, and a shift from traditional oral care remedies to modern dental products. These factors collectively foster the growth of the teeth whitening market in the region.

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Competitive Landscape

The teeth whitening market is characterised by fragmentation, and companies within the industry are adopting organic and inorganic growth strategies to compete effectively. Key market players include AuraGlow, Beaming White LLC, BMS Dental srl, CCA Industries Inc., Church and Dwight Co. Inc., Colgate Palmolive Co., Creightons PLC, DaVinci LLC, GlaxoSmithKline Plc, GLO Science, GoSmile LLC, Johnson and Johnson Services Inc., NuYu Teeth Whitening LLC, Pearly Whites, ProWhiteSmile, Supersmile, The Procter and Gamble Co., Ultradent Products Inc., Unilever PLC, WSD Labs USA Inc, Zhengzhou Huaer Electro Optics Technology Co. Ltd., Aspiro Natural, and Oralgen.

The dental aesthetics market is witnessing growth globally, with a CAGR of 4.96% expected during the forecast period. Teeth whitening is gaining popularity as consumers increasingly recognise the importance of oral hygiene and aesthetics. The convenience and cost-effectiveness of whitening toothpaste are driving its market growth, while the Asia-Pacific region is anticipated to be the primary contributor to market expansion, driven by economic growth and changing lifestyles. The teeth whitening market is dynamic, with numerous companies employing growth strategies to maintain their competitive edge.

About Technavio

Technavio is a renowned global technology research and advisory company, offering valuable insights into emerging market trends. With a library of over 17,000 reports covering 800 technologies across 50 countries, Technavio serves a diverse client base, including Fortune 500 companies, helping businesses identify market opportunities and develop effective strategies to optimise their market positions.

APAC Leads Global Oral Care Market Surge