Top dental SEO tips for your practice

What is SEO? It’s an acronym that stands for Search Engine Optimization. In simple terms, this means getting more traffic from search engines such as Google, Bing & Yahoo!.

It’s the first impression you make on a potential customer and it can be very powerful if done right! If they don’t like what they see, then there will not be any further interest in doing business with you. The same goes for Google search results – how do people find your website? Do they click through or are they looking at the top of page one?

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That’s what dental SEO is for; to get found by those that matter most – customers who want to buy from you. So let’s take an honest look at some things you need to know about SEO before creating your dental practice website.

Keywords: Choose the right ones for your website.

You want them to have high search volume and low competition. Google will rank pages higher based on their relevance in relation to the searched keyword or phrase. If there’s too much competition then they won’t rank as well.

You also need to consider whether these keywords would work for your audience. What would potential patients be searching for when they’re looking for a dental website? These are the kinds of words you should be including in your blogs and content marketing materials.

For some ideas, you might want to use keyword research tools. These can help you find out what people are actually typing into the search bar, which is often more useful than if you were to predict it yourself.

However, it’s important that your chosen keywords fit with what you write. You don’t want your patient reading something completely different than what they came here for! Don’t forget, although keywords are an important part of your dental SEO strategy, the most important thing is still the quality of your content.

Links: Include links from other dental websites and previous posts.

When someone visits a website and clicks on a link, Google will see this as another signal that the page has value. This means more traffic to your site, which is what dental SEO is all about. So make sure when you publish new blog posts or pages, include relevant links in them.

External Links:

These can be very valuable if done correctly. The best way to do it would be by getting them from reputable sites such as Dental Websites or Dentist Website directories. It also helps to improve SEO rankings when they are relevant to the topic being discussed.

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Internal Links:

These links should only point towards other sections within your own domain name. For example, linking “About Us” to “/about/us”. It helps users to easily find pages within your website. It also creates a structure that is easy for Google to follow, telling it which pages are related and the hierarchy of your website.

Broken Links:

Broken links are one of the worst things that could happen to any business. They not only give an impression of poor customer service but also make your search engine ranking suffer. To avoid reader frustration, make sure to check that all your links are working before publishing any content. You might even want to use a broken link checker just to be sure you haven’t missed any.

Mobile Optimization: Making your dental website accessible to mobile readers.

Google now shows results for searches based on what device someone uses, so it’s more important than ever that your website is easily readable for mobile users. This means making the font size bigger and having a responsive design that works on all devices so people don’t have to pinch-zoom their phone screen.

Nowadays many people are using their mobile for quick searches before going anywhere – even the dentist – which means if your website is clunky or hard to navigate, you’ll end up missing out on a lot of potential patients.

Another thing is speed. If your website is too cluttered, it will slow down how fast you can load pages or even make them completely unresponsive. This is especially true on mobile, so make sure to clean out any unnecessary code from your site as well as remove any plugins that are slowing things down.

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Don’t forget to test! It’s easy to get carried away with adding new features and not realize they’re actually making the problem worse. Browse through your website for yourself and see if there are any changes that can make it more accessible.

FAQ: What are some of the questions you get asked?

Having a frequently asked questions section is a great way to both educate visitors and even draw in new readers who have similar queries. These can include questions about some of the services you offer such as “How long will my teeth whitening last?” or more general questions like “What kind of toothpaste would a dentist recommend?”.

It might even make it into Google’s featured snippets if the questions you are answering fit nicely with what is being searched.

This will mean your website comes up first, boosting the traffic to your site in a more organic manner. Not to mention, it adds to the credibility of your site, gaining trust from your readers.

Conclusion: the importance of Dental SEO cannot be overstated

SEO is such a key component of any marketing strategy. By optimizing your website and creating valuable content, you can improve your ranking in search engine results pages, helping potential patients find you easily. It is what gets you impressions and clicks and, above all, conversions.

Implementing a strong SEO strategy can be a complex process, but if you take advantage of these dental SEO tips, you can be sure you’re on the right track.