Colgate Takes Action to Tackle Dental Crisis Affecting Filipino Children

THE PHILIPPINES: A silent health crisis has persisted for years, affecting countless Filipino children. Dental cavities, though unseen, have left these children grappling with “missing smiles” and detrimental consequences on their overall well-being. These issues have led to absenteeism from school and hindered their ability to carry out daily activities, all due to a lack of awareness and information.

A recent National Survey on Oral Health conducted by the Department of Health (DOH) in the Philippines has revealed the alarming extent of this issue. Poor oral health has not only disrupted children’s social interactions but has also had a negative impact on their academic performances. Astonishingly, 83% of children between the ages of 5 to 12 years are affected by this pervasive problem.

Wider Impact of Dental Issues

The consequences of dental issues brought about by cavities extend beyond mere toothache. They encompass sleep interruptions, physical discomforts such as dry mouth and difficulties in eating, and even a psychosocial toll on these young lives. The DOH has stressed the pivotal role that parents, teachers, and communities play in preventing and addressing this widespread health issue.

Colgate’s Commitment to Change

Recognising the profound influence of this dental health crisis on children and their families, Colgate, a key player in promoting superior oral health in the Philippines, is collaborating closely with the Department of Education and local government units to combat this silent health crisis. Colgate believes that despite the global scale of the issue, it is possible to prevent and reduce its impact.

With the motto “Everyone deserves a future they can smile about,” Colgate is working diligently to create brighter, healthier smiles through its Colgate Bright Smiles, Bright Futures (BSBF) program, coupled with state-of-the-art oral health solutions.

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Global Impact

The BSBF program has made a remarkable impact, reaching more than a billion children across over 80 countries worldwide. In the Philippines, the program has touched the lives of 40 million school children over the past 25 years. Since 1997, it has extended its reach to 37,000 public schools and 700 daycare centres spanning 319 cities and municipalities.

Teaming up with the government, the BSBF program is committed to improving the oral health of Filipinos and eliminating cavities. It aims to instil effective habits in children, including brushing their teeth at least twice a day with a fluoride toothpaste like Colgate Maximum Cavity Protection, regular fluoride application, and routine dental check-ups. Colgate envisions a future where the majority of Filipino children are cavity-free by the age of 10.

Anish Agarwal, senior marketing director at Colgate Palmolive Philippines Inc., emphasizes Colgate’s commitment as more than just an oral health brand. They aspire to be the country’s partner in addressing the cavity crisis among children, striving for a brighter future full of smiles. Agarwal notes, “Colgate is more than just an oral health brand—we are the country’s partner in working towards our goal of achieving a cavity-free Philippines.”

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Education and Prevention

The BSBF program has implemented various initiatives across the nation, conducting toothbrushing drills led by dental professionals for school children. These sessions not only provide Colgate toothpaste and toothbrushes but also impart the correct brushing techniques.

Interactive and enjoyable educational sessions on oral health, featuring creative storytelling tools and engaging demonstrations such as puppet shows, have left a lasting impact on children. These activities are further complemented by fluoride applications and other fun educational endeavours that engage children, teachers, and families alike.

To gain a deeper understanding of this silent health crisis and how it can be prevented, you can watch Colgate’s poignant video titled “Missing Smiles” through this link. The video serves as a moving narrative, shedding light on how cavities can profoundly affect children’s lives when they do not receive the timely help they need.

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