“Open Wide” Documentary Sparks Interest in Mewing Trend

USA: A recent Netflix documentary titled “Open Wide” has reignited public interest in the controversial beauty trend known as “mewing,” popularized by orthodontists 

Dr. John and Mike Mew. Directed by Sara Goldblatt and released on Jan. 23, the documentary delves into the unorthodox orthodontic practices of the Mews, shedding light on their theories and the online sensation surrounding mewing.

Understanding Mewing: A Non-Invasive Beauty Hack

Mewing involves positioning the tongue against the roof of the mouth to purportedly enhance jaw alignment and redefine the jawline without surgical intervention. 

Dr. Catherine Chang, a plastic and reconstructive surgeon, explains that mewing essentially involves repositioning the anatomy of the neck and lower face, resulting in a slimmer appearance. 

Despite its recent surge in popularity, mewing traces back to the ’70s and has gained traction among younger generations through platforms like TikTok and YouTube.

American Association of Orthodontists Issues Warning on “Mewing” Trend

Debunking the Claims

While influencers and social media users attribute their chiseled jawlines to mewing, experts caution against its efficacy. There is limited evidence to suggest that mewing produces long-term structural changes in the jaw or offers health benefits. 

Most information about mewing originates from the London School of Facial Orthotropics, founded by Dr. John Mew, whose controversial practices led to the loss of his dental license in 2017.

Despite its allure as a quick-fix beauty hack, mewing’s impact remains largely cosmetic and temporary. Dr. Chang emphasizes that while mewing may enhance one’s appearance in photos, it cannot replicate the transformative results of surgical procedures or facial treatments. The orthodontic and maxillofacial communities have discredited mewing for adults, emphasizing the importance of evidence-based practices in dental care.

Balancing Hype and Reality

As mewing continues to captivate online audiences, it is essential to approach it with skepticism and discernment. While it may offer a fleeting aesthetic boost, its long-term effectiveness and health implications remain uncertain. 

“If it’s too good to be true, it generally is,” cautions Dr. Chang, underscoring the need for caution and critical evaluation in navigating beauty trends like mewing.