Rohit Sharma Partners with Oral-B to Tackle Dental Woes in New Ad Campaign

INDIA: Oral-B, a leading oral care brand under P&G, has launched its latest campaign spotlighting the Oral-B Criss Cross toothbrush. The innovation, developed by dental professionals, incorporates advanced Criss Cross bristling technology to provide a deep and effective clean for every smile. Indian cricket star Rohit Sharma joins the campaign as the brand ambassador, in a partnership conceptualized by DDB Mudra.

Addressing Consumer Dissatisfaction

Gopalakrishnan Kalianna, Vice President and Category Head of Oral Care at P&G India, highlights the prevalent consumer dissatisfaction with traditional toothbrushes, with reports indicating 49% of consumers expressing dissatisfaction with their cleaning performance. The Oral-B Criss Cross technology aims to address this issue by offering adaptability to every mouth and targeting difficult-to-reach areas, ensuring a thorough clean.

Kalianna emphasizes the need for innovation and education in the oral care industry, noting the common misconception among consumers regarding the effectiveness of toothbrushes. 

The introduction of Oral-B Criss Cross, priced starting at Rs 50, aims to provide consumers with a revolutionary choice for achieving better oral hygiene. The partnership with Rohit Sharma underscores Oral-B’s dedication to transforming oral care and empowering consumers to make informed decisions.

Rohit Sharma, known as the “Hitman” of cricket for his powerful performances on the field, expresses his excitement for the partnership with Oral-B. Recognizing the importance of oral health in overall well-being, Sharma commends Oral-B’s innovative approach and hopes the campaign will raise awareness about the benefits of prioritizing oral hygiene.

Oral-B and Straumann announce scientific education alliance

Creative Collaboration

Rahul Mathew, Chief Creative Officer of DDB Mudra Group, highlights the synergies between Oral-B’s innovative technology and Rohit Sharma’s impact in cricket. The campaign aims to convey the message effectively, urging consumers to choose Oral-B Criss Cross for a healthier smile.

The collaboration between Oral-B and Rohit Sharma underscores the brand’s commitment to empowering individuals to achieve better oral health outcomes. With the Oral-B Criss Cross brush now available in various retail channels, the campaign aims to reach a wide audience and promote oral health awareness across India.