Scope Launches New Scope Squeez: A Customizable Mouthwash Concentrate

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Scope, a mouthwash brand, has introduced its first-ever mouthwash concentrate, Scope Squeez. This new product offers customers the ability to customize the intensity of their mouthwash to suit their preferences. By simply adding water and squeezing the bottle, customers can control the minty freshness of their mouthwash.

Customizable Mouthwash Strength

Scope Squeez comes in a palm-sized squeeze bottle with up to 50 uses, delivering the same number of uses as a 1L bottle of regular liquid mouthwash. This product addresses a significant barrier to daily mouthwash use, as nearly half of consumers find the strength and freshness of mouthwash to be either too much or not enough.

Luis Restrepo, Senior Director of North America Oral Care at Procter & Gamble, said, “Today’s shoppers – Gen Z and young Millennials in particular – are calling for personalized products tailored to them, and Scope is answering that call by delivering a breakthrough product: a convenient mouthwash concentrate that allows you to control the strength, and fits in the palm of your hand.”

Scope Squeez is available in two varieties, Original Mint and Cool Peppermint, and is sold online and in stores. The new product provides customers with the same fresh breath they know and love from Scope Classic, while using 70% less packaging than a 500 mL Scope mouthwash bottle for easy on-the-counter storage.

Click here for more information on Scope Squeez from Scope.