SmileDirectClub announces launch of AI-powered SmileMaker platform

SmileDirectClub, Inc. announced the Australian  launch of its SmileMaker Platform, said to leverage advanced Artificial Intelligence (AI) technology to show consumers their potential smile transformation within minutes. 

Available through the free SmileDirectClub App, this first-generation SmileMaker Platform features industry-first technology, upgrading current 2D remote scanning options and introducing real-time AI to capture a 3D view of the teeth, says the orthodontic company. 

AI-powered 3D smiles via mobile devices

The AI technology is said to offer predictive views of the consumer’s “new smiles” through the use of mobile devices.

Consumers can download the SmileDirectClub App, which is compatible with Apple devices and coming soon to Android devices, and capture a 3D scan of their teeth, bite and alignment using their phone’s camera.

The first-generation SmileMaker Platform is available through the free SmileDirectClub App and leverages advanced Artificial Intelligence (AI) technology to show consumers their potential smile transformation within minutes. 

Consumers can download the SmileDirectClub App, which is compatible with Apple devices and coming soon to Android devices, and capture a 3D scan of their teeth, bite and alignment using their phone’s camera. This technology is an industry first, upgrading current 2D remote scanning options and introducing real-time AI to capture a 3D view of the teeth.

“First big innovation” from SmileDirectClub’s AI/Machine Learning Team

According to SmileDirectClub, consumers will receive their “Custom Smile Plan” just minutes after the 3D scan showing their potential new smile, along with an estimated time frame to achieve results, leveraging the Company’s treatment planning data from creating more than 1.8 million smiles. 

“SmileDirectClub’s new SmileMaker Platform is a big step toward fulfilling our vision of creating smiles using leading-edge technology,” said David Katzman, CEO and Chairman, SmileDirectClub. 

“This is the brand’s first big innovation to come from our AI/Machine Learning Team and we look forward to continuing to improve the customer experience, better assist doctors, and increase access to oral care for more customers while keeping the costs of that care within reach for everyone.”

AI shape of things to come

After receiving their Custom Smile Plan, customers will be prompted to provide further high-definition scans through the doctor-prescribed, at-home impression kit or at a local SmileShop or Partner Network location. 

This information is uploaded into SmileDirectClub’s virtual care platform, along with the other information collected from customers, for review by the customer’s state-licensed treating dentist or orthodontist to determine candidacy for clear aligner therapy. Once approved, customers will be provided with a final treatment plan, their “Smile Prescription” to start their official smile journey.

“SmileMaker Platform puts game-changing technology in the palm of consumers’ hands, and this is just the beginning of what AI can do for the dental profession,” said Dr Jeffrey Sulitzer, Chief Clinical Officer. 

“We revolutionized the industry with our virtual care model and will do so again with AI that improves the customer experience and better assists our affiliated network of dentists and orthodontists so they can focus on what they do best: providing quality care for their patients.”

The new platform is now available in Australia and will expand into the United States later this year or early 2023, followed by other international markets. 

About SmileDirectClub

Launched in 2014, the US-based SmileDirectClub provides doctor-prescribed and monitored clear aligners – via a telehealth platform – for people with mild to moderate crowding and spacing.

Download the SmileDirectClub app here.